Evaluation Question 4

Who would be the audience for your media product?

In the second evaluation question I described the social group that my magazine was aimed at. I also described in question 3 about which media institution my magazine would fit into. Therefore my audience would be someone who is an all-round music lover (leaning towards the indie genre) who has the same sort of views as those from Bauer media's audience. To be more exact it would be more similar to Q Magazine's audience because Kerrang!'s audience wouldn't be appropriate for my magazine genre. As discussed in my detailed analysis of Q magazine, their audience are 'Open-minded experience seekers, the Q audience don't define themeselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy'. I also want my audience to be open minded and not to define themselves by the music they listen to. This also points towards a more mass audience as opposed to a niche audience. Being similar to Q's audience is key though, not exactly like Q's audience because otherwise the magazine would be pointless.

Age

The age my magazine is aimed it is young adults between the age of 16-21. They are interested in a variety of music artists such as the obvious mainstream artists Lady GaGa and Jason Derulo. There is also a place in my audience for the slightly older (30+) person, because there are always people willing to try and keep with what is popular at the moment.

Musical Preferences

My magazine's audience is open to most music tastes and are willing to listen to anything that is popular at the time. The album covers on the right show the types of music my audience should be willing to listen to. This is because my audience is a mass audience and not a niche audience who are attatched to a single genre. The music genres presented by the artists on the right only have one thing in common - popularity. Therefore they get more airtime so

my audience are more expsosed to them. This popular music is attractive for my audience but they should tend to lean towards the Indie genre from time to time. Indie/Independant music should relate back to their audience, implying that an indie music fan is independant and doesn't hesitate when offered tickets to concerts such as Reading or V festival.

Economic Group

As mentioned in question 2, the class my audience is aimed at is the middle class. But to be more exact they fit into a particular social economic group. The picture on the left shows the descriptions of the social economic groups (A, B, C1, C2, D and E). In theory I believe my audience fit into the C1-D groups because these 3 groups include jobs normally maintained by the middle classes. However this is unrealistic because it doesnt matter how much money you have or if you have a job as to whether you are interested in purchasing music magazines - it is about what your personal interests are.

In conclusion my audience would be mainly aged 16-21, have a music preference leaning towards the indie genre, but willing to listen to most musical tastes and be in the social economic groups of C1-D.