What kind of media institution might distribute your media product and why?
I had a limited choice of institutions due to the fact that the UK music magazine industry is dominated by two media institutions - Bauer Media and IPC Media. Therefore it was difficult to decide between the two because of experience and expertise.
Throughout this project I have been looking at two magazines that compare to my product in a similar way - Q magazine and NME. It just so happens that one is from Bauer Media (Q magazine) and the other is from IPC.
Bauer MediaA summary from their website.
"Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, 4Music and the Big City Network, our group of twenty local radio stations.
Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business"
IPC Media
IPC Media
"IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME."
In conclusion of these two summaries I believe Bauer media would be the most fitting institution to take on my magazine. They have the credentials to make this magazine great and their products (such as Q and Kerrang!) are of a similar style to my product. Q Magazine is a general music magazine and Kerrang! a rock magazine, therefore there is a market to produce my indie-based magazine.Another factor is their circulation numbers. It beats IPC hands-down with its weekly magazines (Kerrang!'s circulation is 43,253 while NME's circulation is 40,948) and it's monthly magazines also have a greater circulation than IPC's by about 20,000.
The image above shows my magazine in comparison with Bauer Media's Kerrang! and Q magazines. I believe it fits well as a brand in this institution and it's successes with circulation of it's magazine means many sales would be made.
In conclusion of these two summaries I believe Bauer media would be the most fitting institution to take on my magazine. They have the credentials to make this magazine great and their products (such as Q and Kerrang!) are of a similar style to my product. Q Magazine is a general music magazine and Kerrang! a rock magazine, therefore there is a market to produce my indie-based magazine.Another factor is their circulation numbers. It beats IPC hands-down with its weekly magazines (Kerrang!'s circulation is 43,253 while NME's circulation is 40,948) and it's monthly magazines also have a greater circulation than IPC's by about 20,000.
The image above shows my magazine in comparison with Bauer Media's Kerrang! and Q magazines. I believe it fits well as a brand in this institution and it's successes with circulation of it's magazine means many sales would be made.
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